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DFS Group Launches New ‘Explore New Dimensions’ at Travel Retail

Jo Malone and Guerlain are among 15 beauty brands in the new event that leverages AR and AI technology.

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By: Lianna Albrizio

Associate Editor

DFS Group, a leading global luxury travel retailer, is launching a series of exclusive experiences that offer guests personalized shopping journeys leveraging AR and AI technology.   Themed “Explore New Dimensions,” DFS will bring together 15 brands in the new program at DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice. Guerlain and Jo Malone London Anchor List of Participating Luxury Beauty Brands Two anchor brands, Guerlain and...

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